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More Improvements!

At KXRT, we always strive to provide you with the best entertainment possible. We are constantly trying to improve our sound. Whether it be our mix of music, the quality of the sound, or anything we do, we are constantly researching to make our product better. Starting this week, we’ve increased our stream bandwidth from 48kbps to 64kbps. Since we use the AAC+ streaming encoders, even at 48kbps, it would be considered CD Quality. We decided to stick at 48kbps to conserve our streaming bandwidth but still retain some very high quality sound. Our streaming provider offered an upgraded package and we decided to increase our bitrate to give an even better quality product to you.

If you’re a geek, you probably understand all of this already. If not, here are the basics. Think of our radio station as a big boom box at the end of a tunnel. Many other tunnels hook to this main tunnel and those who put their ears to the ends of their tunnel can hear KXRT. Picture that this big boom box is significantly larger then that main tunnel. Those who are listening only get to hear what is squeezed through that smaller tunnel. Even though AAC+ does an incredible job of squeezing the music without it sounding bad, it’s still limited. What I explained in the first paragraph is basically like me swapping out that smaller main tunnel with a much larger one. The result is music that is less squeezed and therefore, much better sounding. There are some possible negative effects. If you are on a slower DSL connection, this may not come through as smoothly. If you are on a measured connection, like on a PDA or smartphone, this will rack up the usage much faster. These are all considerations we debated on before we made this decision. Industry statistics say the the vast majority of office or home-based internet connections are plenty fast and those with PDAs or smartphones usually have unlimited data plans.

The bottom line? You get an even better sounding KXRT! As always, if you have trouble, please let me know ASAP and we’ll work it out together!

Thanks!
-Timmy

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