2010 has been an incredibly successful and very experimental year so far! We introduced 2 syndicated, weekly shows: The DJ Mike Show and Stephen Keogh’s American Country Chart Top 20. We started having themed music days with the 80’s, Country and Alternative. We just want to experiment further.
Due to some research and the advice of some great radio and internet radio professionals, we’ve come to some more understanding about how people listen to music. There are many complex and potentially expensive methods of research that we just cannot do ourselves. What we can do is throw something out there and see what sticks. We know what sticks by a couple of simple measurements. The number of listeners at a given time and how long said listeners hang around. I think that the latter is where I’ve been missing the boat.
Before adopting the themed days, I would program the music like I have on Tuesdays, Thursdays and Saturdays. I call it the 2+1 method. Since folks like different styles of music I thought mixing them up would be best. It seems that while I enjoyed this method, lots didn’t. Listeners would sit and listen to a couple of songs they liked and bail when something they aren’t in the mood for comes on. Typical (read FM) radio will most likely never spread out their formats to include rock if they are a Country station, because they have to keep their listeners long enough to listen to their commercials. I figured the internet could be different and instead of hitting those preset buttons on your car stereo to fit whatever mood may strike, I’d be able to hang on to listeners by giving them everything. This has never been the case with KXRT.
In order to further experiment, I invite you to sample our Week of Country Hits, starting Monday, July 26th. I will only play country hit songs 24 hours a day Monday through Saturday at midnight. I still will play the DJ Mike Show Saturday morning as there are agreements in place to do so. In the near future, depending on how many listeners show up and hang around, I will run this test again, but with another genre. Not only do I invite you to take part, I also ask you to please invite (beg) all your friends and family who might be able to tune in with you. Again, I really want to see this experiment work and the more listeners, the better!
Again, starting midnight on Monday, July 26th, KXRT will begin playing all Country Hits for 6 days, through midnight Saturday! No commercials, infrequent interruption and only the best, high quality Country Music the internet can offer!
Keep watching our Facebook Page for more info! Thank you for listening to KXRT!