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Tag: imaging

New Playlist Strategy


Due to some feedback I’ve received recently, I’ve begun to create playlists a bit differently. If you read on the About page, under Formula, you’d see that I play songs in a 2+1 format. This would be two Country songs and a non-Country tune, like Rock or Pop. Then I’d play a jingle or some promo to split that up. Starting today (10/5), I am now following the advice and your feedback that says the transition from the typically more mellow Country songs into what could be a very intense Rock song or aggressive Alternative cut was very abrupt.

Our formula for Tuesdays, Thursdays and Saturdays is now 2X2. Two Country songs, a jingle, then two non-Country tunes, wash, rinse and repeat. My hesitance on this has always been the amount of non-music interruptions that happen as the hours pass would be quite high. I’ve listened to radio stations, online and on the radio and have noticed that still most stations will play some sort of non-music element (imaging) between each song.

As always, the floor is yours. Please comment with your feelings after some time of listening to the new formula. Is it better? Is it worse? You tell me!

By the way, on our special days, we will still do three songs in a row, then some imaging, then three more songs. The transition difficulty wouldn’t be there in those cases.

Thanks for listening to KXRT!


New Station Imaging!

Thanks to Gavan Bruderer Productions, we’ve got some really great station IDs that we’re going to be launching early this week! We’ll still be using our same voice guy/gal but they will be really spiced up with sound effects and such to really make them POP! Keep listening and you’ll surely notice the improvements!

We really want to keep that FM Radio sound here on KXRT. The internet opens up so much opportunity to be original and take risks. We want to approach that attitude from the familiar sounding standpoint of traditional FM Radio. I grew up listening to great radio in the Seattle, WA area and really that’s what ignited that spark within me of the love of radio. While KXRT isn’t following the standard procedures of what is now really vanilla and cookie-cutter sound of today’s radio, we are still anchored in how radio should and did sound. We play no commercials, we have a huge library of music, and we play those songs that radio today just will not touch.

We thank you for listening and hope you continue to do so and also invite your friends and relatives to do the same! Have a happy and safe St. Patrick’s Day!


2010 or 2010?

Happy New Year! 2009 was a huge year for KXRT! We were able to upgrade so many things that continue to make KXRT the best internet radio station! We’ve gotten faster computers, better playback software, much better sound processing tools and a snazzy new live radio show! If all that could happen in 2009, I can’t begin to imagine what’s coming for 2010!

As for the title of today’s post, the discussion has been on-going for a while now as to whether we should call this year twenty-ten or two thousand ten or even oh ten. I seem to go back and forth between the first two choices but am leaning toward twenty-ten. What are your thoughts? (more…)

Great Info!

We have the music library almost completely tuned. It took some work to get the genres all labeled correctly but we did it. Now we can continue tweaking and adjusting the playlists. I am still needing to work on new station IDs and other imaging elements. I also want to create new “genres” such as HOT and Current and Gold to better focus the music around some of the hottest newer music. That will never be our entire focus but I love the new current music and you probably do too. We will work on getting those elements working and improved.

Thanks for all your patience and listenership! Tell your friends, family, co-workers about The New KXRT!



Hi all! I know things around here have been a little wacky. I wanted to pop in and just give you all an idea of things that are under way. At this point, our current playlist formula is pretty simple but is continually being tweaked. We will play two country songs, then a pop song, then two country songs, then a rock song, then two country songs, and finally an R&B song. This formula is then repeated. We are working on updating our library with more accurate song tagging to ensure the right songs are played at the right times. This will result in an ever-changing and improving music selection and presentation!

We need your help! If you have any ideas for music, design, playlists, station imaging, anything – let us know! Email us at with your suggestions!

Keep listening and thanks for everything you do to support the New KXRT!